How a marketing site ships in seven days
Seven days is not a feat of strength: it is what happens when the scope is decided up front and the work does not start over three times.
4 min read
When you hear seven days, the first reaction is suspicion. The second is the right question: what takes three months everywhere else?
What actually takes the time
It is almost never the lines of code. It is the round trip: a mockup presented three weeks after the brief, feedback arriving by email, a meeting to settle it, and a scope that grows with every exchange.
What we change
The scope is written before we start, and it does not move. You get a working link within the first days, then corrections happen in front of you rather than through status reports.
The clock starts when your copy and images are in. That is the only condition, and it is almost always the one that decides the real timeline.
Covered here
- turnaround
- method
- marketing site